Samsara - Jump Bike
Start Date: December 2020
End Date: November 2021
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Background:
Mafiabikes has been extremely successful over the last 12 years by designing and selling BMX bikes. As the brand grows in popularity is was decided to branch out into other disciplines and so in 2015 they started making low end Dirt Jump bikes. With the success or the Blackjack Dirt Jump bike the next stage was to make a higher end bike but to sell it under the brands original name "Amity". With this the idea was born to re-launch Amity with a new high end Dirt Jump bike set to launch in September 2022.
Project Scope:
1 Model, 1 size, 2 colourways.
In-house design: Frame only including Dropouts, Headtube, and all new hydroformed tubes.
Above is the final production bike. On sale from September 2022 for £1299.
The only part of this frame that were not designed from scratch is the raw tube for the seat tube.
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Work has now started on a variation for an aftermarket frame as well.
Prototype frame built for testing in September 2021 (above)
3rd prototype frame / pre-production sample (above)
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All 3 prototype generations (below)
2nd prototype frame built for testing (above)
Original concept render (above)